When you see a marketer that is as successful as Gustavo Martinez, one of the things that come to your mind is the strategy that they used to get to the top. This is someone who is respected in the marketing and advertising circles, and there is a lot to learn from him.
Looking at his illustrious marketing career, you will clearly see that he has been consistent in several ways. You will also notice that he conforms to a specific working style. However, you do not have to trouble yourself because he said it all during a recent interview. Here are the strategies that he talked about.
Hiring the best talent
Advertising is all about creativity and talent. This is the reason Gustavo Martinez does not compromise when it comes to talent. He wants his company to work with the best talents because they know that it is the only way they can deliver value to their clients.
He says that the problem with most companies is that they shy away from top talent because of the costs that come with it. For him, it is better to pay top dollar and get the best talent because it will always pay back.
Being genuinely interested in other people’s opinion
In the marketing and advertising industry, Gustavo Martinez says, you will meet many people. Some of them will agree with your style while others will not approve of it. In the same way, you will like what some of them do, and dislike some. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez | Crunchbase
However, you have to listen to everyone. At one point, you will notice that everyone has something useful to say. You will gain a lot of knowledge is you listen to these people, and this will help you to grow your company beyond what you can imagine.
Helping other marketers along the way
Helping other marketers is something that Gustavo Martinez loves to do. You will find out that he always creates time to mentor young entrepreneurs and therefore, he has helped to establish many professionals. He says that helping others gives him a lot of satisfaction.
He does not want to keep all the knowledge to himself and therefore, he loves to share with them. He knows that when he shares moments with them, he will also learn something. For instance, he says that some of these young marketers are wizards when it comes to technology and therefore, they can help in making good marketing campaigns.
More than 35 years ago, Gustavo Martinez took to the marketing and advertising industry as a marketer. He was just naïve at that time, but he has grown to become one of the most respected names in the industry.
He says that after so many years, he has chosen to shift to consultancy and other unique forms of marketing.
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