The Lip Balm War Between Chapstick and EOS
There is a lot of growth happening with the Evolution of Smooth. This is a company that has managed to grow an alarming rate, and many people want to know the untold story of how EOS overshadowed Chapstick. Fortunately, Fast Company has told the story of how EOS has become the champion that charmed millennials that have become bored with Chapstick.
Sometimes a market can become oversaturated because everyone is doing the same thing. It doesn’t take a long time for this new generation of Millennials to become bored with products. That is what Chapstick may have never considered. By contrast, the founders of EOS were becoming very popular with beauty editors and celebrities. It became obvious that this was a product that was going to take a lead that was previously held down by Chapstick. Fast company has reported that Kline Research believes that EOS lip balm will be at a two billion dollar mark by 2020. This is based on the high demand on Amazon and other stores for natural products and this is what the Evolution of Smooth focuses on with lip balm products.
According to skincare-au.com, it has been a great thing for this company to rise and it has because the lip balm industry was stagnant. This is a product that was still being sold on a regular basis, but there was nothing to actually get people excited about the lip balm. It was just something that people had to buy, and they purchased it out of routine. EOS lip balm, by contrast, it’s something that people purchase because they love these flavors. See, http://www.target.com/p/eos-organic-lip-balm-sphere-summer-fruit/-/A-13352556.
It was much easier for a company like EOS lip balm to come in because Chapstick was not doing anything new and exciting. Customers have become tire of the industry as a whole, and EOS was a breath of fresh air for bored consumers.