Stream Energy, a Texas-based energy company that offers its customers fixed-rate energy plans have recently made waves throughout corporate America, not because of their earnings but because on how they’ve decided to make philanthropy one of their primary goals. Through their charitable foundation “Stream Cares”, the company has been able to formulate volunteer groups and raise funding for people in need. Recently, the Texas coast was hit by a devastating hurricane that causes extreme flooding and damage to many homes and businesses. Stream Energy’s foundation quickly began working with the red cross of America and habitat for humanity to bring aid to those affected by the storm.
Although many corporations across the country have given to charitable foundations, the act of creating a separate branch solely dedicated to giving back is a relatively new phenomenon. Though the act of giving back by a corporation seems selfless and for the overall good of the community, they are well aware of the benefits as well. Executives understand that by funding projects within the community the brand value increases and therefore create a sort of buffer zone when negative stories come to light. Because of this many executives are now advising their teams to evolve their charitable procedures, however, Stream Energy does still have a leg up on the competition in the form of their business model.
Stream Energy associates are one of the key factors for the success of the foundation, this is mainly due to their close bond with their customers as they are tasked to keep in touch with them in order to provide the best possible experience and service. Furthermore, many associates tend to feel a responsibility to give back to a community that has done so much for them. For example, many in the Dallas area partner with another charitable organization name Hope Supply Co in order to supply homeless children in the area with basic necessities such as food and clothes including giving over a thousand kids a water park experience that they otherwise would have never had without the generosity of Stream associates.