Article Title: The RealReal Aspires to Unicorn Status

Article Text:

Online luxury consignment retailer The RealReal may be a unicorn–no, not the mythical animal in this case, but almost as rare. In the world of finance, a unicorn is a private company valued at over $1 billion. The RealReal will attain that coveted status if it sells the $70 million in shares it recently authorized.

The e-commerce company has raised a total of $288 million via both venture capital and private investors. According to Pitchbook, The RealReal was valued at $745 million in July of 2018.

Julie Wainwright, founder and CEO of The RealReal has goals to go public with the company and could have an IPO (Initial Public Offering) as early as 2020. As The RealReal grows it’s setting its status amongst other e-commerce giants such as Poshmark, Glossier and Rent the Runway.

Part of The RealReal’s success is how it sets itself apart from other retailers. One way they do this is by authenticating the established luxury brands they sell. They use in house experts and authenticators to verify the products.

The company also predicts trends based on their inventory from consigners and who is buying what and when. This keeps them ahead of the curve, and appeals to the millennials that make up a third of their buyer base. The RealReal also branched out after realizing the only option to buy and sell used jewelry was at places like pawnshops. Having a trusted online marketplace for these transactions filled a niche.

It’s not surprising that The RealReal is doing this well in the e-commerce game considering CEO Julie Wainwright’s past experience as CEO of era company Since 2011, The RealReal has steadily proven its ability to become a powerhouse online retailer through its impressive growth and success.

The RealReal will likely continue to grow. With its active presence on social media, ability to predict trends and its proven record of securing funding, the company is well on its way to unicorn status. The next step is going public, so The RealReal is a company to keep an eye on.

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Desiree Perez has Helped Roc Nation to become a Major Music Industry Influencer

Desiree Perez

When it comes to the music business certain people behind the scenes have a tendency to influence the direction of the industry. Executives, CEOs, producers and presidents are some of the individuals that have the ability to make an impact on the people around them. Every year Billboard releases its Billboard Power 100. This is an important list that explains who helped to shape the music industry as a whole, within a given year. In 2019 leading figures from Roc Nation were included in this ranking.

Roc Nation is an entertainment company. It was established in 2008 by Shawn “Jay-Z” Carter. He no longer runs his company but has competent and knowledgeable people at the helm. His CEO is known as Jay Brown and his COO is Roc Nation. Jay-Z has been around since the late 90s and having his own entertainment company has helped him to establish well known artists from this generation.

Desiree Perez

Desiree Perez has been with Roc Nation since its beginning. She is instrumental in the daily operations of the organization. She is noted for her blend of business talent and knowledge and her street smarts. Jay Z hired Desiree Perez because she was a trusted individual who could actually manage his multi-million dollar organization.

Desiree Perez influence on Roc Nation artists such as Rihanna, Jayden Smith and Big Sean is undeniable. She has helped to steer these artists in the right direction. She has also helped to broker deals and establish industry practices that has impacted the music business as a whole.

How Isabel Dos Santos is making Africa a better place

Isabel Dos Santos is best known to many as Africa’s wealthiest woman and also as the daughter of Jose Eduardo Dos Santos, Angola’s previous and longest-serving president. However, behind the titles, Isabel Dos Santos is a woman who is dedicated to making the African continent better, by making self-development opportunities available to everyone.

How she does it

Isabel usually uses various ways to achieve her goal. First, she uses her position in the companies she owns and leads to make life better for the Average Angolan citizen. For instance, as one of the senior-most leaders in Unitel, Angola’s largest telecommunication company, Isabel aims on the expansion of the country’s infrastructure system for the past one decade, and as a result, has helped create more than 50,000 job opportunities. Apart from Unitel, Isabel Dos Santos also owns a long string of businesses. Through these businesses, Isabell positively impacts the economic status of the country through the eradication of poverty by employment provision.

Charitable work

Apart from increasing employment opportunities, Isabel Dos Santos is also a philanthropist and continuously goes out of her way to support the local community by contributing to charity. To ensure that her charitable donations touch even more lives, all of Isabel’s companies have a special department, dedicated to deal with sponsorship and social responsibility programs. She also ensures that even her employees understand the essence of giving back, by creating a culture of giving back in all her companies. She achieves this by ensuring that every staff member holds an active role in the company’s social responsibility programs.

Some of the most notable charity projects that Isabel through her companies is involved in include a nationwide campaign against malaria, clean water supply to poor community’s initiative and even a special day project for underprivileged and sick children (BBC).


Isabel Dos Santos also improves the wellbeing of the community by allowing other people, mostly youths to tap into her intellectual wealth. She does so by tirelessly sharing her vast knowledge through public speaking and mentorship programs. For instance, she was recently a guest of honor at Yale University where she talked about her achievements, as well some of the things that young people can do to make their dreams a reality.

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Paul Saunders Shares Tips On How To Prevent Corporate Burnout

With the fast-paced operations of many workplaces right now, there is no telling when an employee could be suffering from employee burnout. Corporate burnout, employee burnout, or job burnout, is a very serious problem in each workplace. This is when an employee is so exhausted or stressed physically, mentally, emotionally, or all. It is one of the most powerful productivity killers and is also the hardest to curb.


James River Capital founder, Paul Saunders, has been in the industry for a long time. He already experienced how hard it is to deal with burnout and how destructive it is for the productivity and the efficiency of the operations. Saunders is the current Principal of James River Capital Corp, and the current chairman and CEO of James River Capital Corp and James River Financial Corp. To share his experience, here are the four signs that employees could be experiencing employee burnout. Learn more:


  1. The employee lost his or her control of time

It is normal in the office to set deadlines and other important dates that need to be met strictly. However, these deadlines are usually the best contributor to stress in most of the employees. When a deadline was not met, especially in big projects, it will snowball, making the employee more stressed. To prevent this, Paul Saunders advice giving each employee their time of the day before their work starts. The first ten or fifteen minutes of the day can be allotted for planning their goals for the day. This is one of the best ways to regain control over their time and avoid being stressed.


  1. The employee feels the lack of transparency

The lack of transparency happens when the employee feels like he or she is being left out of important decisions or promotions. This will cause negative feelings and makes the employee feel unmotivated to work. Lack of transparency usually happens when there is no effective communication to the employee and their supervisors. To prevent this, supervisors and managers should always practice transparency in each of their team members. It is also important to relay the reasons as to why the promotion opportunity is not given.


  1. The employee’s attitude changed

If a jolly employee suddenly became moody or easy to irritate, it is a major sign of employee burnout. This only means that the employee’s emotional state is also affected because of stress and exhaustion. Paul Saunders suggests that the manager should see through to it and make sure that the employee is able to disconnect from work when not in the workplace. Giving a hobby is one good example.


  1. The employee is second-guessing his or her work

When the employee made a mistake, he or she tends to second-guess his or her work after that. Loss of confidence can contribute to burnout, as well as less participation and contribution to the brainstorming. Giving manageable tasks and goals could bring up the lost confidence, as well as motivate the employee.

Inclusion and Diversity are Important at Riot Games

Riot Games Leaders Deal In Fun

The leaders of Riot Games know that it is important to focus on what they do the best in. They know that it is important to keep their competitive advantage and get their work done in a manner that would help to keep the company strong and sustainable over the long term. As such, the company likes to make certain that they are distributing work toward key people in an inclusive manner, they’ll have meetings but they don’t want to make it to where they are having meetings and encouraging laziness.

They prioritize what is necessary to create a company that will last during the good times and the bad times. Riot Games understands that it is important to have the right people to drive solutions. They hire people from various backgrounds and places to get the job done in a quick and efficient manner. As such, the company, riot Games might turn to places such as email and Slack to quickly discuss situations and get the job finalized.

Riot Games leaders are not fans of kicking things down the road and do their best to take of every key activity as soon as possible.

Key Hire for Diversity

As one of the most important game developing companies within the world, Riot Games makes certain to improve the quality of their experience for people within the company and for people outside of the company as well. This means that they will make the right hires to promote important concepts such as diversity. Riot Games has hired a chief diversity of officer to make certain that they include a variety of thought and perspectives to their company.

Richard Liu Qiangdong, Applying Oneself

Richard Liu Qiangdong is an entrepreneur and the founder of a business called JD which is a company that sell products online through the technology of eccommerce. How he started from the ground up just shows his economic and computer genius as he followed through with his concocted plan to achieve what is now a business that makes billions of dollars a year and which has earned him over twelve billion dollars in total. The early life of Richard Liu Qiangdong was characterized by parents pushing him to excel and quickly develop at whatever he pursued in life. They were heavy advocates of education and hard work in the field of economics and these life lessons were instilled inside of him or else he probably would not have succeeded in his pursuits. He went to a sociology college later in his life to earn bachelors degree and got a job in a health supplement store called Japan Life. During that time he realized that his efforts would be more worthwhile when he broadened his horizons so as a result Richard Liu Qiangdong taught himself how to code and program a computer. These skills helped him to apply himself at Japan Life and as a result he became the director of computers there. Although this was all well and good he soon decided to take up his own sense of adventure by going off into his own business which eventual became the renown JD. Richard Liu Qiangdong originally started off by selling optics to the public from his apartment that he rented out in Japan. He however eventually transitioned into the world of ecommerce after applying his coding skills to a fuller degree. With his business savvy tendencies, intuition, and flexibility Richard Liu Qiangdong reached the upper tiers of his potential.

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The strategies that made Gustavo Martinez successful

When you see a marketer that is as successful as Gustavo Martinez, one of the things that come to your mind is the strategy that they used to get to the top. This is someone who is respected in the marketing and advertising circles, and there is a lot to learn from him.

Looking at his illustrious marketing career, you will clearly see that he has been consistent in several ways. You will also notice that he conforms to a specific working style. However, you do not have to trouble yourself because he said it all during a recent interview. Here are the strategies that he talked about.

Hiring the best talent

Advertising is all about creativity and talent. This is the reason Gustavo Martinez does not compromise when it comes to talent. He wants his company to work with the best talents because they know that it is the only way they can deliver value to their clients.

He says that the problem with most companies is that they shy away from top talent because of the costs that come with it. For him, it is better to pay top dollar and get the best talent because it will always pay back.

Being genuinely interested in other people’s opinion

In the marketing and advertising industry, Gustavo Martinez says, you will meet many people. Some of them will agree with your style while others will not approve of it. In the same way, you will like what some of them do, and dislike some. Read more: Gustavo Martinez | Ideamench and Gustavo Martinez | Crunchbase


However, you have to listen to everyone. At one point, you will notice that everyone has something useful to say. You will gain a lot of knowledge is you listen to these people, and this will help you to grow your company beyond what you can imagine.

Helping other marketers along the way

Helping other marketers is something that Gustavo Martinez loves to do. You will find out that he always creates time to mentor young entrepreneurs and therefore, he has helped to establish many professionals. He says that helping others gives him a lot of satisfaction.

He does not want to keep all the knowledge to himself and therefore, he loves to share with them. He knows that when he shares moments with them, he will also learn something. For instance, he says that some of these young marketers are wizards when it comes to technology and therefore, they can help in making good marketing campaigns.

More than 35 years ago, Gustavo Martinez took to the marketing and advertising industry as a marketer. He was just naïve at that time, but he has grown to become one of the most respected names in the industry.

He says that after so many years, he has chosen to shift to consultancy and other unique forms of marketing.

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How to Hook the Readers in Press Releases

Do You comprehend why you keep examining an interesting or strange story? The hook sentence is liable to preserve customers like you to continue to find out more or keep intending to uncover what’s following.

If you’re an online marketer or a Public Relations professional, component of creating a paid press release distribution service is establishing an excellent hook of your tale. You require to maintain the viewers stay along with proceed to review the entire story, to make sure that they’ll be able to continue to the next degree.

There are numerous means to produce a hook. Normally, putting the hook at the beginning of your tale have to captivate the site visitors at once. It is important that you understand exactly how to do it along with usage it to your adhering to press release.

Highlight an uncommon scenario.

One way viewers take note of a story is when they reviewed something uncommon or unusual with the scenario or personalities. Being rare or exceptional is unusual for them. This would certainly maintain them to continue to have a look at to figure out what takes place complying with.

Starting with a problem.

I make sure you have encountered stories that begin with a concern. It’s indicated to get them prepared to find out more. You can ask any worries associated with the story to encourage them to take into consideration the reactions.

Asking inquiries is one implies to get their passion in addition to proceed reading your tale. Ensure to ask an uncommon issue to force them to do something about it than shrug it off.

Usage of descriptive words.

Location the viewers in the mood to discover your tale by urging them to utilize their creative creativity. Thorough words work to let them think of your account. It provides a view of what is happening.

Suggesting in the site visitor’s mind makes them feel affixed to the tale. It’s exceptionally useful that also after analysis, the scene lasts much longer in their minds.

Use an absolutely no hr.

Begin your news release with the crucial part of your story. Putting the hook at the start with a special min makes the audiences intend to proceed to look into to learn a great deal extra.

If you’re your story relates to the grand opening of your shop, you could mean to notify the readers the troubles you experience throughout your trip. They would certainly need to know your start, or how you reached your success so they’ll bear in mind.

Create a key.

One means to hook the readers is to start with an enigma. Mystery stories get the right amount of click-through due to the reality that it has the tendency to catch the viewers to determine what happens following.

It advises them to finish reading up until the bottom to learn. Making up a tale with enigma leaves them interested. They wish to learn the details as well as likewise uncovers the resolution to the enigma.

Start with the facts.

You may intend to begin with the facts concerning your tale. It should summarize it within 25 to 30 words. Prevent fancy words. Be right to the variable.

Shock the viewers.

The facet of surprise is an efficient feeling that acquires the audiences’ passion by testing their assumptions. Starting with something beyond the anticipated is one way to hook their minds to check out continually.

Remember that you can put the incorporate any type of component of your tale. However, it is generally positioned in the heading, subheadline or the preliminary paragraph.

If you’re locating it added testing to consider an outstanding hook for your web material, take motivation from the movie. They have actually grasped this art that they can keep the viewers enjoying up till completion.

You might want to begin considering a provocative and likewise interesting hook prior to composing your web material. Do not neglect to consider your writing, format as well as wording style. Reread, modify and additionally share it.

Dissecting the Life of Bhanu Choudhrie- A Successful Entrepreneur

As an investor, you are eligible for awards such as Entrepreneur of the Year Award when you achieve a certain level of success. Bhanu is one of the entrepreneurs who has had a chance of being granted this prestigious award. He was broughtup in Delhi and later went to the Boston University. After attaining International Business and Marketing degree. He has also been in charge of managing C&C Alpha Group since 2001 in the capacity of executive director. Visit Bhanu Choudhrie on Twitter.

An Insight Into Bhanu Choudhrie

After completing his studies at the University of Boston, Bhanu Choudhrie secured an internship position at JP Morgan. He also got to learn more about the investment opportunities that were present in London while working as an intern. After being granted the Entrepreneur of the Year Award in 2008, Choudhrie was happy that he had gained some recognition for his efforts as an investor in a foreign state. As an entrepreneur, Bhanu Choudhrie is excited about the real estate industry. Since C&C Alpha Group has made a significant investment in the healthcare sector, Choudhrie meets different people regularly, especially during events.

In the business world, it’s all about making calculated risks, and that is why C&C Alpha Group invested in Air Deccan. Although the airline only had one plane in 2003, Choudhrie and his counterparts at C&C Alpha Group saw it as a worthy risk. In 2008, the airline company had grown beyond their expectations and Kingfisher were interested in acquiring the Air Deccan. The sale went smoothly, and Choudhrie was satisfied with the amount of success they had achieved together as a team at C&C Alpha Group.

The airline industry in India has grown fast thanks to C&C Alpha Group. Bhanu Choudhrie is also honored to serve as a board member at New Century Bank, a company situated in the U.S. He took up the position since he was interested in learning more about the financial sector. Additionally, such an opportunity would serve as a learning curve for Choudhrie. He is also working closely with the previous serving chief executive officer of Sovereign Bank, Jay Sidhu. As an investor, Choudhrie has also noticed that the East has a lot of potential for growth and the best example is China and India; that is why C&C Alpha Group has made significant investments in India specifically in the hospitality sector.

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Dan Bethelmy-Rada’s Vision for L’Oreal and the Environment

Dan Bethelmy-Rada, Global Brand President of MATRIX/BIOLAGE L’Oreal Professional Products Division, leads and manages the worldwide strategy of L’Oreal’s brand. His concern is with the formulation, manufacturing, and packaging of the full range of the brand’s products that are composed of 100% natural products and are 98% biodegradable. Bethelmy-Rada’s efforts for the last two years involve the creation of R.A.W, the brand’s all-natural, wholesome and authentic range.

In 2014, Dan Bethelmy-Rada became Deputy General Manager of Garnier International where he was responsible for marketing. Then, in February 2015, Bethelmy-Rada became Global Brand President of MATRIX and BIOLAGE L’Oreal Professional Products Division. In this capacity, he manages and leads the brand’s strategy worldwide, its image, the development of products and services, digital strategy, advertising, and education strategy. Along with the process of improving products for hairstylists as performed for MATRIX, there are concerted efforts to make all such products more environmentally safe.

In 2015, Bethelmy-Rada was named as Matrix’s and Biolage’s Global Brand President for the L’Oreal Professional Products Division a partnership with 1% for the Planet and Conservation International. The mission of this partnership is to never compromise on maintaining the naturalness of products in spite of constraints such as the costs associated with the goals. Dan Bethelmy-Rada stated that testing and verifying compliance with the criteria on the formulation of products and their packaging involved large investments that affected the prices of the final results. Yet, L’Oreal met the challenge.

Another challenge involved educating professions about using more environmentally-conscious products and methods in their salons. “We taught stylists and hairdressers from over 700 U.S. salons how to use less water and power as well as to how to make their daily routines more sustainable.” R.A.W.’s digital campaign sent the message to many people about living more conservatively. Daniel Bethelmy-Rada explained, “Our @Biolage Instagram account is packed with testimonials from bloggers and influencers, as well as fun videos that teach about living more sustainably every day.” In fact, some videos with humorous touches were viewed thousands of times. R.A.W. has received many positive reviews for its efforts in conservation, along with praise for its all-natural shampoo.

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