The OSI Group has transformed and transitioned itself from a regional supplier of meat and vegetable products into a global multinational corporation focusing on sufficing the global food chain industry. At the heart of the company’s expansion, successful investments, and acquisitions around the world is cutting edge technology and franchising model. Technology has, in this regard, played a major role in the transformation of the company from the 1900s single butchery into the present day multinational corporation with a presence in over 17 countries.
OSI Group started technologically revamping its operations in the 1960s when it formed a strategic alliance with the McDonald’s Company. The deal allowed OSI to supply high-quality meat and vegetable products that were fresh enough to meet the MacDonald’s Company’s quality of freshness. As a need, the company invested in new food processing technologies including flash freezing and cryogenic food processing methodologies which allowed the use of liquid nitrogen to quickly freeze food products, thereby reducing prospects of food damage.
Sufficiently sufficing its corporate customer’s expectations, the company consequently expanded together with the McDonald’s. The expansion of McDonald’s from the US to the European and Asian markets for the first time introduced OSI Group to the need to equally expand in order to maintain the strategic business alliance between the two companies.
After expanding into overseas markets, the company saw the need to ramp-up production to ensure that the vast demand poised by the European markets was sufficiently met. The company, therefore, expanded its production lines, food packaging technologies, and transportation methodologies to ensure customers at the retail and wholesale level received their products in the best quality demanded. The transition from a national to a global company consequently ushered the OSI Group into the global growth arena where demand in the Asian and the South American markets prompted joint ventures, franchises, and acquisitions
Part of the expansion and technological growth that has earned the company tremendous reputation also includes the diversification of its menu and product line. In addition to expanding existing food products, the company also diversified further and invested in the development of vegan products as a way of harnessing more market. An emphasis in nutrition is the company’s current goal even as the world gears up towards creating awareness on consumption of food products that pose less of a threat to individual health. The successful expansion of OSI Group has therefore taken meticulous planning and good management practices but has been facilitated by positive investment in technological advances.
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