Robinson Cano is a professional baseball player who was lucky enough to be the first athlete signed to Roc Nation Sports. He then went on to secure a $240 million contract proving the genius that works behind the scenes at Roc Nation. Six players are currently signed to Roc Nation Sports including Kevin Durant and Victor Cruz. Most people know the very successful rapper and mogul, Jay Z, as the Chief Executive Officer. But many people work together to make Roc Nation LLC what it is.
OG Juan Perez is the president of Roc Nation Sports and right-hand man to Jay Z. He says clients that join Roc Nation team are expected to attract an audience and possess a strong brand which Perez and Jay Z help develop even further by bringing in more fans off of the field. Marketing an athlete in this way allows them to have a global impact and find success in a variety of industries.
Jay Z advocates for a familial institution within the Roc Nation LLC. It is evident in latest project. Jay Z and Beyonce shout out OG Juan Perez and his wife, Dez, in their new joint album. Jay Z and Juan Perez have a long history of working together. They opened the popular sports bar, 40/40 Club, in 2003. And founded Roc Nation Sports in 2013 after discussing it for many years. Their mission is to support athletes same way they support artists in entertainment industry.