Over the past few years, OSI Industries has embarked on one of the most aggressive expansionary campaign witnessed by the meat industry yet. It has either set up new processing facilities in different countries and acquired established food companies along the way.
Most of its products have made their way in the global meat market by way of partnerships with food chain restaurants or food retailers. In effect, OSI Industries sales have gone up and so has its market share as it was recently featured among the fastest rising food companies in the world. But how has this aggressive expansionary campaign affected the global meat market.
Acquisitions led to more competition
As OSI Industries moved with speed to acquire new markets at the international front, major players in these markets sought to strengthen their grip. The competition between most of these brands has however centered around the provision of more quality products, salesmanship, and marketing strategies. This has had an overall positive impact on the industry as more food processing and distribution companies sought to match the level of product quality products offered by OSI group.
Increased industry consciousness of pollution
OSI Industries has been at the forefront of promoting environmental conservation by manufacturing industries. The Sheldon Lavin led food group kicked off this campaign by upgrading the factory technologies used in all their processing facilities across the world. The company has been looking to not only cut down on operating costs but also reduce the amount of effluents and factory waste released to the environment.
The success of the project came about in 2016 when the food processor’s plant in the United Kingdom was presented with the prestigious Globe of Honor Award by the British Safety Council for their efforts in environmental conservation. The award comes at a time most people around the world are growing more conscious of the need for environmental conservation.
They are even turning towards brands that encourage and support the preservation of the environment. While the single action may not have single-handedly influenced the increased level of environmental consciousness by the different industry players across the world, it has contributed to this shift.
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