When it comes to the music business certain people behind the scenes have a tendency to influence the direction of the industry. Executives, CEOs, producers and presidents are some of the individuals that have the ability to make an impact on the people around them. Every year Billboard releases its Billboard Power 100. This is an important list that explains who helped to shape the music industry as a whole, within a given year. In 2019 leading figures from Roc Nation were included in this ranking.
Roc Nation is an entertainment company. It was established in 2008 by Shawn “Jay-Z” Carter. He no longer runs his company but has competent and knowledgeable people at the helm. His CEO is known as Jay Brown and his COO is Roc Nation. Jay-Z has been around since the late 90s and having his own entertainment company has helped him to establish well known artists from this generation.
Desiree Perez has been with Roc Nation since its beginning. She is instrumental in the daily operations of the organization. She is noted for her blend of business talent and knowledge and her street smarts. Jay Z hired Desiree Perez because she was a trusted individual who could actually manage his multi-million dollar organization.
Desiree Perez influence on Roc Nation artists such as Rihanna, Jayden Smith and Big Sean is undeniable. She has helped to steer these artists in the right direction. She has also helped to broker deals and establish industry practices that has impacted the music business as a whole.