JD.com has been part of the fashion scene for a while now. Just as many markets have used the e-commerce giants amazing logistics to enter into Chinese markets so has high-end fashion. In fact, Jingdong sports a special channel on its site dedicated to fashion designers from all over the world.
Each of them with their own little virtual store offering the latest and greatest from the fashion world to Chinese consumers. Naturally, fashion giant Prada would want a piece of the pie. After all, JD.com has a consumer base of over 300 million. In a recent partnership, the Italian fashion house opened its own virtual store on JD.com’s site. It was another event marking JD.com’s highly successful June anniversary sales festival.
JD.com pulled out all the stops for its festival and adding Prada was simply icing on top of the cake. Prada’s new digital store hosts it’s fall/winter collection. The partnership also brings two other brands into the fold as well. Both Miu Miu and Car Shoe, subsidiaries under Prada Group’s umbrella, opened fully authorized flagship stores as well. These stores joined the festivities with Prada on June 17.
The partnership is part of Prada’s desire to create an online presence. The company experienced great success last year and is attempting to build on that success in 2019. As JD is the best place to cue into Chinese markets Prada holds its partnership with the virtual retailer as very important. JD.com is excited about the partnership as well.
“Prada is a name synonymous with high-end fashion at a global level, and it our pleasure to bring them aboard our digital platform,” Kevin Jiang, President of JD’s International Business for Fashion and Lifestyle stated. “International brands understand JD’s power in expanding into China and we are pleased to help Prada connect to Chinese consumers.”
JD.com’s festival contained a lot of events. Not only did Prada open its stores but the virtual retailer expanded its memberships program internationally. JD Plus gained partnerships with 19 hotels to offer exclusive benefits abroad. Additionally, JD.com partnered with Wu Fang Zhai to sell 47 tons of Zongzi for the China’s Dragon Boat festival.
Furthermore, an article entitled “JD Launches New Green Initiatives in Partnership with WWF Earth Hour Movement”, discusses JD’s partnership with the World Wide Fund for Nature (WWF) this year in the ongoing support of the Earth Hour environmental movement, launching a range of initiatives that include country-wide recycling programs and sustainable green packaging.
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