When it comes to the music business certain people behind the scenes have a tendency to influence the direction of the industry. Executives, CEOs, producers and presidents are some of the individuals that have the ability to make an impact on the people around them. Every year Billboard releases its Billboard Power 100. This is an important list that explains who helped to shape the music industry as a whole, within a given year. In 2019 leading figures from Roc Nation were included in this ranking.
Roc Nation is an entertainment company. It was established in 2008 by Shawn “Jay-Z” Carter. He no longer runs his company but has competent and knowledgeable people at the helm. His CEO is known as Jay Brown and his COO is Roc Nation. Jay-Z has been around since the late 90s and having his own entertainment company has helped him to establish well known artists from this generation.
Desiree Perez has been with Roc Nation since its beginning. She is instrumental in the daily operations of the organization. She is noted for her blend of business talent and knowledge and her street smarts. Jay Z hired Desiree Perez because she was a trusted individual who could actually manage his multi-million dollar organization.
Desiree Perez influence on Roc Nation artists such as Rihanna, Jayden Smith and Big Sean is undeniable. She has helped to steer these artists in the right direction. She has also helped to broker deals and establish industry practices that has impacted the music business as a whole.
To many, Doe Deere seems like a magical unicorn. That’s because she looks absolutely flawless in all the pictures and videos that are taken of her. Deere truly understands makeup better than almost anyone else. She knows what it takes to develop a high-quality product and what it takes to create a unique and gorgeous look.
Deere can constantly be seen rocking the bright and bold colors on her hair and on her lips. She loves to coordinate and she loves to create statements with her makeup. She’s one of those people who truly view makeup as an art form. Deere discovered her love of makeup from an early age. She used to love to pretend to dress up as a witch with her friends. That’s when she realized that she could pull off funky colors and have it look good! Eventually, Deere’s love of makeup expanded which lead to the creation of her makeup company, Lime Crime. Lime Crime was created because Deere craved bright colors and they were hard to come by. Deerrye realized that she had what it takes to create a successful business.
Many who are awestruck by Deere are left wondering how does she do it all? She runs a successful business, has time to offer advice to her fans, values her company and employees, among many other things. Deere is able to handle all of it because she takes time to enjoy things. Deere has a routine that she follows every day. Deere is a morning person. She likes to wake up with a glass of water and breakfast while she takes in nature outside of her window. After she has time to unwind, she gets ready for the day. Deere likes to chat with her team members at Lime Crime before she scours the internet for what the latest beauty trends are. Deere pays close attention to what makeup trends people are into on Instagram. If she doesn’t have a product that suits those needs, she develops them. Most recently, Lime Crime has come out with unicorn hair dye and nude colored lipstick.
Deere also spends her morning focusing on her makeup. She likes to listen to The Beatles, styles her hair with big curls, and then washes and moisturizes her face. Deere likes to start her makeup routine by applying foundation. Although Lime Crime doesn’t yet sell a foundation, Deere hints that one is in the works and should be coming soon. Learn more: https://www.limecrime.com/about/