Alexis Kennedy is a video game developer who is one of the co-founders of Weather Factory, a company headquartered in London that is noted for its unique, story-based games. Its primary title is “Cultist Simulator,” and Kennedy was involved in nearly all aspects of its development.
Before founding Weather Factory, Alexis Kennedy worked for a decade in the indie video game world for Failbetter Games, which developed a cult following and earned rave reviews for it products. He left the world of software consultancy for the gaming industry, and this was an enormous financial risk for him at the time. It has paid off, however, as Weather Factory thrives.
Thoughts on video game development
When it comes to the defining success, Alexis Kennedy says he’s all about having fun first and making a profit second. In the video gaming world, the two goals aren’t mutually exclusive because a game has to be fun in order to be profitable.
Alexis Kennedy notes that the games he develops are aimed at niche markets; he’s not trying to create the next “Call Of Duty” game series. Having said that, he believes that niche games can be quite profitable if they are properly developed and adequately marketed.
Controversially, Weather Factory released “Cultist Factory” without a tutorial, which means that players have to learn to play it the hard way. So far, this strategy has worked well because many players enjoy the challenge. Alexis Kennedy compares “Cultist Factory” to a jigsaw puzzle where players have many pieces and then have to figure out how to put them together. The game is available for mobile platforms, and Alexis Kennedy thinks this market is very viable because the big video game manufacturers are not covering all of it. It is also available for PC platforms.