Over the past few years, OSI Industries has embarked on one of the most aggressive expansionary campaign witnessed by the meat industry yet. It has either set up new processing facilities in different countries and acquired established food companies along the way.
Most of its products have made their way in the global meat market by way of partnerships with food chain restaurants or food retailers. In effect, OSI Industries sales have gone up and so has its market share as it was recently featured among the fastest rising food companies in the world. But how has this aggressive expansionary campaign affected the global meat market.
Acquisitions led to more competition
As OSI Industries moved with speed to acquire new markets at the international front, major players in these markets sought to strengthen their grip. The competition between most of these brands has however centered around the provision of more quality products, salesmanship, and marketing strategies. This has had an overall positive impact on the industry as more food processing and distribution companies sought to match the level of product quality products offered by OSI group.
Increased industry consciousness of pollution
OSI Industries has been at the forefront of promoting environmental conservation by manufacturing industries. The Sheldon Lavin led food group kicked off this campaign by upgrading the factory technologies used in all their processing facilities across the world. The company has been looking to not only cut down on operating costs but also reduce the amount of effluents and factory waste released to the environment.
The success of the project came about in 2016 when the food processor’s plant in the United Kingdom was presented with the prestigious Globe of Honor Award by the British Safety Council for their efforts in environmental conservation. The award comes at a time most people around the world are growing more conscious of the need for environmental conservation.
They are even turning towards brands that encourage and support the preservation of the environment. While the single action may not have single-handedly influenced the increased level of environmental consciousness by the different industry players across the world, it has contributed to this shift.
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Sheldon Lavin is the chairman and CEO of the OSI Group. It is one of the biggest companies in the world. OSI Group deals with the production of food products. The company is based in Aurora, Illinois. It is one of the companies that have made great contributions to the growth of the food industry. Looking at the manner in which this company has made great strides, there is no doubt that the leaders of the company have been serious with the work they are supposed to do. If you see a successful company, know that there is a brilliant leader behind it. There is no failed business but failed managers.
OSI Group is a successful food company. To determine its success, one needs to look at how it has developed in the past one century. Its history from 1909 when a German immigrant created it is impressive. This is a company that started as a butcher shop, but its leaders have kept on doing what is necessary to grow it. Sheldon Lavin might not have been around when the company was established in 1909, but since he joined in 1975, it has never been the same again. The biggest growth has happened under his watch. He joined it because he believed that there was great potential that the company would make it big in the industry.
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Sheldon Lavin was mandated by the bank he was working for before joining OSI Group to help the then owners of the company with funding. They wanted to take the company internationally, but they lacked sufficient funds. Sheldon Lavin played a significant role in ensuring that the deal went through and that the mission of taking the company international was accomplished. After assisting the company, he was presented with an offer to join the senior management as an equal managing partner. He joined the other two partners and kicked off the transformation of the company. Due to his experience and expertise in the management of investments, he was appointed the chairman and CEO. Since then, he has never left the company. He has always worked for the best interests of the company.
The OSI Group has transformed and transitioned itself from a regional supplier of meat and vegetable products into a global multinational corporation focusing on sufficing the global food chain industry. At the heart of the company’s expansion, successful investments, and acquisitions around the world is cutting edge technology and franchising model. Technology has, in this regard, played a major role in the transformation of the company from the 1900s single butchery into the present day multinational corporation with a presence in over 17 countries.
OSI Group started technologically revamping its operations in the 1960s when it formed a strategic alliance with the McDonald’s Company. The deal allowed OSI to supply high-quality meat and vegetable products that were fresh enough to meet the MacDonald’s Company’s quality of freshness. As a need, the company invested in new food processing technologies including flash freezing and cryogenic food processing methodologies which allowed the use of liquid nitrogen to quickly freeze food products, thereby reducing prospects of food damage.
Sufficiently sufficing its corporate customer’s expectations, the company consequently expanded together with the McDonald’s. The expansion of McDonald’s from the US to the European and Asian markets for the first time introduced OSI Group to the need to equally expand in order to maintain the strategic business alliance between the two companies.
After expanding into overseas markets, the company saw the need to ramp-up production to ensure that the vast demand poised by the European markets was sufficiently met. The company, therefore, expanded its production lines, food packaging technologies, and transportation methodologies to ensure customers at the retail and wholesale level received their products in the best quality demanded. The transition from a national to a global company consequently ushered the OSI Group into the global growth arena where demand in the Asian and the South American markets prompted joint ventures, franchises, and acquisitions
Part of the expansion and technological growth that has earned the company tremendous reputation also includes the diversification of its menu and product line. In addition to expanding existing food products, the company also diversified further and invested in the development of vegan products as a way of harnessing more market. An emphasis in nutrition is the company’s current goal even as the world gears up towards creating awareness on consumption of food products that pose less of a threat to individual health. The successful expansion of OSI Group has therefore taken meticulous planning and good management practices but has been facilitated by positive investment in technological advances.
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