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Female Entrepreneurs

A Judgement Free Zone

Posted by fitav on

Doe Deere is the founder and Chief Executive Officer of the makeup line Lime Crime. She brought Lime Crime to the world two weeks before Halloween. She simply needed makeup to go with her costume. That is how everything got started. Her makeup line consists of a variety of lipsticks, face and eye makeup, nails, and hair color. The products comes in every color imaginable. She wanted her company to reflect the person that she is. Her products are cruelty free. There are no testing on animals. They are also 100 percent vegan. Lime Crime is for those individuals that want the freedom to express themselves through their makeup and anything else beauty related. There are no restrictions with Lime Crime.

 

Doe Deere, the “Queen of Unicorns,” with her signature purple hair, is known for her unique sense of style. She makes no apologies for making a statement through her makeup, hair, and wardrobe. Surprisingly, Doe Deere got her start as apart of a band as a songwriter. That is how she met her husband and now business partner. Born and raised in Russia, she moved to the United States when she was 17 years old. She lived in New York city from 1998-2012. She majored in fashion design from the Fashion Institute of Technology (FIT) in New York. It allowed her to see everything that fashion and makeup had to offer.

 

She is currently living in Los Angeles, California. Being a musician helped her to gain experience in marketing and having a career. However, she has always had that entrepreneurial trait deep down inside. She has always been the one to rock the bold and unusual colors. When she created Lime Crime, she realized there were a lot of other women just like her. Because of that, her business is very profitable. She wanted young women to know that it is okay to be themselves through whatever they decide to put on their bodies. She is a firm believer in following your heart regardless of how the world may look at you. According to the article “Lime Crime’s Doe Deere On How To Make Your Dreams Come True,” Doe Deere says “go where you love” and focus on that. Growing up, she felt that she was different and that she was by herself. She says that you have to learn to love yourself, as she had to learn to do.

 

Female Entrepreneurs

Lime Crime and Doe Deere Prove It Is Not A Crime To Dream Big

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Doe Deere may have had her pink roots in music at the start, but has moved on to be the successful make-up brand owner of Lime Crime. Deere was born in Russia and came to the United States at 17 years old. As a young teen in Russia, she wore and sold temporary tattoos to her classmates and friends.

 

While living in Brooklyn, Deere was part of a band. While in the band, Deere met her husband and also gained valuable promotional skills that would help her in her beauty business. Deere believes that everyone has a uniqueness about them that they should explore, as it will help them reach their full potential.

 

Lime Crime was born in 2008 after Deere was looking for bright colors for make-up and finding more demure and darker shades wherever she looked. After making brighter make-up, she found that other women were looking for a lighter palette and Deere was able to market to that. The concept of the brand name is a combination of Deere’s favorite color and making such bright and vivid products that wearing them may seem like a crime. Deere first started on ebay, but now has an internationally successful web career on limecrime.com. In 2009, Lime Crime unveiled Unicorn Lipsticks and Velvetines followed three years later.

 

Deere believes in being a part of every step of her company’s development. Her mornings often consist of meetings with VPs and the COO, which are important for the business side of her brand. In the afternoons she likes to spend more time being creative, working along side chemists on a new product or directing visuals. Deere attributes her knowledge of her brand, her vivid picture of her customer and her positive attitude to her success as an entrepreneur.

 

Deere believes that make-up, along with fashion and hair styling, is one of the most quintessential ways for women to express themselves. All of Lime Crime’s products are cruelty-free and vegan certified. Customers can connect with Lime Crime through various social media avenues and Lime Crime often shares photos on Twitter of people wearing their products. Customer’s can also share across social media by using the hashtag #LIMECRIME and be featured on the website.

 

In the throws of the standard for make-up, Doe Deere set out to brighten the world with her vivid nail polishes, lipsticks and make-up, proving that following your passions can pay off.

 

Female Entrepreneurs

Doe Deere – article recap

Posted by fitav on

Doe Deere is not your typical CEO of a major corporation or business enterprise. The pastel haired founder of Lime Crime cosmetics is a real success story that has captured the attention of the beauty industry. Lime Crime is a company that made a mark in the beauty industry by creating highly pigmented colors that were quite original and long lasting. Their bold colors captured the attention of millions of followers. Today, Lime Crime is one of the most popular cosmetic companies online. In a recent interview, Doe Deere shared information about her passion for makeup and unconventional rise to success.

 

Early Beginnings

Doe Deere relates that her formative years were spent in New York, even though she was born in Russia. Even in Russia, the young Doe Deere showed a remarkable talent for creativity. Certainly, this natural talent followed her to the United States. During those early years, Doe Deere joined a rock band. During those early musical days, she met her husband. Deere looks back fondly on those very formative years in New York. After, her musical career, Deere decided to start a cosmetic company to satisfy a personal need for more highly pigmented makeup to match her personality.

 

Makeup Diva

Doe Deere started out in the music industry, but soon her interest turned to makeup. Deere believes that it was a good thing. She leaped at the opportunity to provide the world with a different type of makeup that appealed to the bold and creative woman. Clearly, Doe Deere is one woman that believes in following your heart. She strongly believes that everyone has some form of uniqueness and creativity in them that they should share with the world. All that is required is the ability to get in touch with that unique part and find a way to share it with others. Deere felt very strongly about her ideas and convictions. Consequently, Deere created Lime Crime.

 

About Doe Deere

Clearly, Doe Deere is a bit of a rebel. It is part of her personality and it is part of Lime Crime. In fact, Lime Crime is a makeup line that has revolutionized the way that women and the beauty industry look at makeup. Doe Deere and Lime Crime firmly believe that makeup is a creativity tool that should be used to express one’s mood or the way that one feels at the moment. Lime Crime is also completely vegan makeup.

 

Visit http://www.doedeere.com/ for more information.