An article from Direct Selling News discusses the nutrition company Herbalife and their recent design challenge that they have started in collaboration with the Fashion Institute of Design and Merchandising. The challenge involves students at FIDM creating an activewear line for the independent distributors of Herbalife Nutrition.
The articles mention that the students who participate in this design challenge with Herbalife will be divided into teams and each team will be challenged to create an activewear line. The line developed should encompass an active and healthy lifestyle. The article discusses that the students will then have to present their creations to the Herbalife Nutrition team and also to the FIDM faculty members. The student’s designs, colors, fabrics, and production and sourcing strategies will all be evaluated. The article also mentions that the students will also have the chance to create their own design as well as the group design.
This creative collaboration Herbalife Nutrition is having with FIDM allows a special opportunity for new creative minds to work together and develop new apparel that helps to entice individuals to lead a more active and healthy life. The article then mentions that the vice president of FIDM, Barbara Bundy, expressed that this is the 26th year that the school has collaborated with a global brand and given students the opportunity to have a design competition. The article explains that this special opportunity allows students at FIDM to really immerse themselves into the health and nutrition world and speak with Herbalife nutrition leaders and travel to different design hubs.
Herbalife Nutrition is a large corporation that markets health and nutrition globally. The company that employs around 8,000 individuals throughout the world, markets a variety of sports nutrition and weight management products. The global nutrition company was founded in 1980 by Mark Hughes with its headquarters located in Los Angeles, California. The company is incorporated in the Cayman Islands.