JD.com, otherwise known as Jingdong is using technology for more than just processing and delivering products. While the company has recently been developing technology to help with the billions of orders that it receives every year, JD.com is also relying on data analysis to bring the customer an even better shopping experience. JD.com is using drones and robot vehicles to deliver to over 99% of China.
During the company’s ‘6.18’ anniversary event, it used its data analysis to introduce customers to new products on a personal and individual level. JD.com studies buying habits and it can then suggest products that the customer may want but they do not know about it. That enormous logistical operation is only possible due to many of the advances JD.com has made in the last year. Jingdong used some of the new data collection and analysis to smash records during the 18 day sales event.
Chinese customers have been looking for high end products including the top names in fashion and electronics, and they have all of the big names such as Prada and Farfetch. As the middle class grows in China, it is not just people in the large cities that are looking for the expensive items.
JD.com has found that people across China are looking for the finest products. The sale resulted in record setting numbers, and millions of dollars of products were sold in just minutes. It shows that there is an even bigger desire than ever to buy everything from food and toys to clothes and cars. See This Article for additional information.
Jingdong has been using this type of sales and data analysis for a while, and it is even using it in its offline locations. Stores can track the foot traffic of customers and find out which products are selling well and in which part of the store items should be located. It is all part of JD.com’s pledge to offer its customers the best possible shopping experience
More on https://corporate.jd.com/home