Artificial Intelligence is not really a new concept. It has been featured in science fiction movies and television shows for years. But in the recent years it has become prevalent not just in entertainment but in our everyday lives as well. It is now a huge part of e-commerce and digital marketing.
Sentient AI is defined as a possible future type of software entity that appears to show capability of feeling and perception at the same level of Humans or animals. This comes into play with e-commerce and digital marketing because the technology has evolved to where stores, websites and e-retailers can rely on Sentient AI.
Sentient AI Personalized Merchandising allows companies to tailor make websites according to their shopping habits. What this means is that customers would see the products that they are most likely to purchase based on what they have bought from the company previously.
Sentient AI Personalized Merchandising has also brought other new and exciting features to the world of e-commerce including something called “Save the Sale” which gets activated when something that a customer is searching for isn’t available anymore. The feature shows customers the products that are most like the unavailable item. This helps both the company and the consumer. It is encouraging the customer to buy something even though what they want isn’t available. View Sentient’s profile at linkedin.com.
Another great feature of Sentient AI Personalized merchandising is that in includes personalized emails featuring campaigns that fit the shopping habits and likes of the individual. This helps keep the consumer up to date on items that they have bought before or that they have been keeping an eye on.
The major plus of Sentient AI personalized merchandizing is that it keeps the consumer interested in the company at all times. It also helps make more sales by showing customers other products based on the Sentient AI’s recommendations.