Empiricus Improves in Two Key Metrics by Using Salesforce’s Technology


Members of Empiricus’ high management have seen good results after implementing Salesforce’s technology and have expressed great satisfaction, particularly Beatriz Nantes, the company’s chief operating officer. Mr. Nantes has seen gains in email delivery as well as improved targeting for paid product readers.

Utilizing a 100 percent digital model approach, Empiricus was in need of an agile and robust solution that would allow the company to reach their intended audiences easily and more quickly, no matter the type of channel.

The company found that Salesforce’s technology suited their needs best and started to use it to educate their clients on the best investment options. One of Salesforce’s solution, Salesforce Marketing Cloud, particularly proved helpful in triggering emails where assembly is simple. Further, this tool allows for large shipping volumes with easy segmentation. View More Information Here.

Implementing “Salesforce Marketing Cloud” only in the Operations and Internal Marketing departments produces significant gains in the aforementioned two metrics, which are extremely important to Empiricus’ business.

For this reason, Empiricus has decided to expand its use of Salesforce solutions across the company, deploy Service Cloud in the reader relationship areas, and plans to adopt Sales Cloud in tele sales. There are also plans to purchase the Salesforce Einstein solution for its email sending program. Go To This Page for additional information.

Empiricus is a Brazilian financial reporting firm based out of San Paulo, Brazil that was founded in 2009 by Caio Mesquita, Rodolfo Amstalden, Felipe Miranda. The company produces investment advisory reports for its clients so that the clients may choose for themselves the best financial investments in the market based on their financial situation and goals.

Currently, Empiricus’ investment advisory ideas and reports are read by approximately 2 million readers, 180,000 of which are paid subscribers. The investment content offered by the company range from equities, investment funds, real estate funds, fixed income, to cryptocurrencies.


Follow them on Twitter, @empiricus.