Dan Bethelmy-Rada’s Vision for L’Oreal and the Environment

Dan Bethelmy-Rada, Global Brand President of MATRIX/BIOLAGE L’Oreal Professional Products Division, leads and manages the worldwide strategy of L’Oreal’s brand. His concern is with the formulation, manufacturing, and packaging of the full range of the brand’s products that are composed of 100% natural products and are 98% biodegradable. Bethelmy-Rada’s efforts for the last two years involve the creation of R.A.W, the brand’s all-natural, wholesome and authentic range.

In 2014, Dan Bethelmy-Rada became Deputy General Manager of Garnier International where he was responsible for marketing. Then, in February 2015, Bethelmy-Rada became Global Brand President of MATRIX and BIOLAGE L’Oreal Professional Products Division. In this capacity, he manages and leads the brand’s strategy worldwide, its image, the development of products and services, digital strategy, advertising, and education strategy. Along with the process of improving products for hairstylists as performed for MATRIX, there are concerted efforts to make all such products more environmentally safe.

In 2015, Bethelmy-Rada was named as Matrix’s and Biolage’s Global Brand President for the L’Oreal Professional Products Division a partnership with 1% for the Planet and Conservation International. The mission of this partnership is to never compromise on maintaining the naturalness of products in spite of constraints such as the costs associated with the goals. Dan Bethelmy-Rada stated that testing and verifying compliance with the criteria on the formulation of products and their packaging involved large investments that affected the prices of the final results. Yet, L’Oreal met the challenge.

Another challenge involved educating professions about using more environmentally-conscious products and methods in their salons. “We taught stylists and hairdressers from over 700 U.S. salons how to use less water and power as well as to how to make their daily routines more sustainable.” R.A.W.’s digital campaign sent the message to many people about living more conservatively. Daniel Bethelmy-Rada explained, “Our @Biolage Instagram account is packed with testimonials from bloggers and influencers, as well as fun videos that teach about living more sustainably every day.” In fact, some videos with humorous touches were viewed thousands of times. R.A.W. has received many positive reviews for its efforts in conservation, along with praise for its all-natural shampoo.

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Sunday Riley Talks Good Genes and More

If you’ve spent any time on the beauty side of Instagram and YouTube, chances are you’ve come across the skincare brand Sunday Riley. But what you might not know is that Sunday Riley is, in fact, a real person from Texas. She recently spoke with The Cut about the brand’s cult favorite skincare line Good Genes and where she got her unique name from.

Sunday Riley launched the brand in 2009 out of recognition that there was a gap in the market for skincare that balances the latest skin research with botanical ingredients. Sunday Riley says that she learns on the job. Every product is made with a 360-degree view on what users should expect from the experience and outcome of using the product.

Sunday Riley has also looked into creating a hair care line since she finds hair and scalp health interesting.

Good Genes is one of the top-selling Sunday Riley skincare products. It is a lactic acid treatment that cleanses and exfoliates for clearer skin. Good Genes was launched at a time when there were not many acids on the market for skincare. According to Sunday Riley, the product made acids accessible for the average consumer, and its popularity grew via word of mouth.

Sunday Riley feels humble and responsible that many women use her products. However, Ms. Riley also advises that, beyond using good products, it is also important to wash your face every day and exfoliate regularly to get rid of dead skin cells. Many people believe that they have sensitive skin when the sensitivity is actually being caused by environmental factors. She washes her face twice a day and uses the U.F.O. anti-acne oil once a week to keep her pores and skin clear.

So where did Sunday Riley’s name come from? Her father named her because he wanted her to have a good name that would do well if she went into business, which is interesting considering the remarkable success of the Sunday Riley brand.

Wherever the Sunday Riley brand goes next, it is sure to find support from its legions of die-hard fans.