Learn How to Fund Your Next Business Venture with James River Capital

At James River Capital, we believe that all great business ideas can find the funding necessary to become a reality. Founder Paul Saunders used his experience in banking and trading to build James River Capital into the successful company it is now. To get your business idea off the ground, begin by figuring out what you have for assets.

James River Capital

Bootstrapping means taking a hard look at all of your assets, your bank balances, credit card availability and house equity. When you take a good look at your assets, you might be pleased to see what you have already on hand to begin your business.

As a person committed to philanthropy, Saunders and his wife Vicki began the Saunders Family Foundation. Through this organization, the couple provides money to charitable organizations in the area that help others.

Once you figure out your assets, see what kind of support you get from friends and family online. Create a fundraiser and see what you can get in small donations for your business idea. Crowdfunding is a popular way to get a great idea started.

The Small Business Association is another great resource for funding your business idea. You might be able to secure a business loan or discover how to attract angel investors who are ready to invest in your plan.

A great business idea can make it into reality, but you have to do some work to find the funding you need. With a combination of creativity and traditional means to find funding, you can build a successful business. Believe in your idea, and you will get others to follow. 

Everything’s Coming Up Roses for Lemon Perfect’s CEO Yanni Hufnagel


Plucky, Delicious and Good for You? Come On

Remember the enthusiastic Ethel Merman rendition of “Everything’s Coming Up Roses”? Chances are that you don’t but catch it on the Internet. The Broadway show-woman belted out the song for the 1959 Broadway play, Gypsy. That song is synonymous with the feeling you’ll get when you ingest a bottle of Lemon Perfect. It will give you just the energy you need to conquer whatever is set before you. That was the goal of CEO and Founder, Yanni Hufnagel.

Lemon Perfect is refreshing, and energizing. You won’t feel bogged down or guilty because you just ingested a bunch of artificial flavors, colors and sugar. 

Business Has Taken Off Like Lacrosse for Yanni Hufnagel

This young man knows what he’s talking about. He had the gumption to create a wonderful beverage brand. Since his career began as an assistant coach for the NCAA, Yanni Hufnagel has taken his enthusiasm all over the country. In 2017, he left his career as an assistant coach for his beverage branding endeavor. His success has been astounding with a new expansion throughout the northeast and Rocky Mountain region through Whole Foods Market.

Yanni Hufnagel is working on online purchasing currently. However, in the meantime, you can go to any Whole Foods Market to buy a bottle. You will experience perfect refreshment with no guilt. 


There Is Just No Stopping Yanni Hufnagel & Lemon Perfect

Lemon Perfect is light, yet meaningful with every delicious swallow. It is a natural energy booster and has just a tad of Stevia and Erythritol for sweetness. These ingredients are also minimally processed and certified organic and non-GMO, just like Lemon Perfect. There is no in this beverage that has not been carefully researched and studied.  As a result, Lemon Perfect is a win-win for Yanni Hufnagel and everyone who is fortunate enough to get a bottle in their hands. 

Sean Tissue is a Leading Voice in Real Estate Management

Sean Tissue knew at an early age that he wanted to know into real estate management. He quickly earned the credentials needed after high school to become a real estate professional. When he started his company, Centureon Investments, he knew that the ever-changing world of real estate would be both a challenge and a reward.


He commented on the changing investment strategies while talking about turnkey properties. Home flipping was a huge trend in the 2010s leading many prospective property investors to purchase fixer-uppers and tackle the job for a profit. However, Tissue comments that there are many hidden setbacks that can cause your investment to flop. Every county has different rules on building and permitting. Some unseen setbacks can come from getting permits from the city or county. These can cost the investor time and money while they are sitting on a half-finished property. There are also many other unforeseen complications that can cause an investor to lose profit. Tissue recommends turnkey properties instead. These are properties that are move-in ready and can be rented for monthly profit. If the investor doesn’t want to take on landlord duties, they can use a third-party broker to manage the property for them.


Tissue believes in real estate as a sound investment because it is one of the oldest methods of generating wealth. It is a tried and true model that still holds true to today. As cities become denser, all property values rise and have the potential to turn a profit for any investor. He emphasizes that real estate is a slow game of careful decision-making and research. While there are many ways that a person can utilize their investment property, research and self-education are one of the best ways to find out which avenue is best for your property.

Funding Your Business Plan Through Creative Means

JAMES RIVERPaul Saunders is the founder of James River Capital, and he knows what it takes to get creative to find funding for a new business. Great ideas should be funded, and you can find out what you have for assets to start. Begin with your credit availability, cash on hand, and home equity to begin finding ways to fund your great business idea.

Committed to helping others, Saunders and his wife Vickie created the Saunders Family Foundation in order to help charities do the great work they are set up for. The couple believes in giving back to the community and knows what it takes to make a difference.

Get your friends and family excited about your business plan by talking up your idea. Bootstrapping, or figuring out what you have and what people will donate to your idea, is a great first step in figuring out how to fund your idea.

You can create an online fundraising, making it possible to explain your business idea and get people to show their interest through donations. Your online fundraiser can be used to market your business plan, establish what your goals are, and you can give people rewards for certain levels of donations.

Traditional funding is also beneficial, and you can look at the Small Business Association for opportunities. A personal loan or business loan may also be possible.

Investors should always be encouraged, and you might be able to find angel investors willing to give you a good chunk of money because they believe in your idea.