Subaru and Beyond
Gary Chu, interior designer for Subaru, addressed the students of American Academy of Arts, told the students “A strong storyboard will springboard any design,” in encouraging the students to produce a strong storyboard for the Subaru car of 2030. Students of Academy of the Art University (AAU), San Francisco, recently came together to work on a challenge put to them by Subaru Corporation, which is to design the next Subaru. But this is not a normal design for Subaru, the students and staff at the Academy of the Art University are being asked to design the Subaru car of the future, which is 2030 to be exact. The enthusiastic students of AAU did just that. While some of the most gifted students brainstormed the idea, others sketched and made 2D and 3D models of the Subaru 2030 car of the future. It has become the love child of AAU students who threw their minds and hearts into the project.
Coming up with an Empathetic Design
The students were directed to come up with an “empathetic design” that both Subaru and its customers could identify with; in other, they had to put themselves into another shoe and ask the question how would another driver feel in this design. If that wasn’t enough of a challenge the AAU students had to also project themselves into the environment of 2030 and envision what it will be like a decade from now when the car would go live. Akino Tsuchiya, Professor in the Industrial Design department at AAU told the students on the Subaru project “developing a persona helps create an emphatic design.” The students during their training at AAU are taking the first steps into the professional world by working on such projects as the Subaru project. Eryn Powers, student at AAU said: “if you create someone and build a story, then the pieces come together.”
American Academy of the Arts
The American Academy of Art opened its doors in 1923 to become the premiere school for professionals in many fields of art. Since its opening some of the leading artist in multiple brances have taken their places as leading artist in their field.
The mission of AAU is to prepare students for a life of fruitful productivity in their choice field of art, whether it is acrylics, animation, modeling, film scoring, ballet, or break dancing.
AAU offers degrees, undergrad as well as graduate degrees in 3-D modelint, Graphic Design, Painting and Photography, as well as illustration, Mutimedia design and Art Direction.