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Female Entrepreneurs

Marketing Executive Lori Senecal

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Lori Senecal is one of the top marketing executives in the industry. As of today she is currently the Global CEO at Crispin Porter & Bogusky. Over the years, Lori has had a very successful career but credits her success to when she was younger. When she was growing up, she was the youngest of her siblings and realized that they were all quite successful. She would then be highly motivated to achieve success of her own. This motivation propelled her into setting and achieving a number of goals she had for herself. During the course of her lifetime, Lori would achieve a number of her personal and career goals on a consistent basis. After she completed college, Lori would begin working in the sales and marketing fields. This enabled her to showcase her talent for helping companies increase revenues as well as put together effective marketing campaigns.

According to Ad Week NY, as a sales and marketing executive, Lori has been able to lead a number of marketing campaigns for various companies. With her assistance, she has proven to help companies organized campaigns that get them customers as well as steady revenues. She has also provided them with expertise and guidance to help them provide better products and services to customers as well. Along with providing companies with expert guidance, Lori uses her leadership skills to manage her respective organizations. During her career, she has been able to lead by example and get the most out of everyone she manages. This has allowed the organizations to thrive and reach a number of their goals.

Over the course of her life, Lori mentioned on Ideamensch that she has attributed her upbringing and approach to success. In terms of her upbringing, she has always looked to set herself apart from her peers and siblings. She demonstrated her leadership skills as way to distinguish herself from her peer group. With her leadership skills, she was able to prove that she had the motivation and ability to reach various goals on a regular basis. Another key to her success has been her approach and philosophy. In the marketing industry, it is important to cater to customers and their needs. Lori has always looked to find out what customers want and devise marketing strategies that cater to their preferences. This has resulted in her running some of the most successful marketing campaigns for major companies during her career, reveals

Business Leader/Business Owner

Rick Smith: The Management Brilliance that Rewrote the Vision of Securus Technologies

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Rick Smith is considered to be a true management champion, innovative strategist, and an inspirational leader. As the Chief Executive of Securus Technologies, he helped the firm to revisit its vision based on technology and value addition. This helped the prison technology firm to become the industry leader in a short span of time. Rick understood the importance of introducing latest technologies that can help the authorities in investigation and correction services. During his period, the firm has expanded its network across the United States and started even offering services to Canadian and Mexican prisons as well.The firm, headquartered in Dallas, is founded in the year 1986. Rick became the Chief Executive Officer of the company in the year 2008 by replacing its founder and the current Chairman, Richard Falcone.

Under his leadership, Securus offers public safety solutions, family and friends services, monitoring solutions, corrections solutions, and investigative solutions. As the most prominent and the most-depended service by the public, family and friends services offer phone services, jail voicemail, video services, Email services, money transfer, and more. Interestingly, the firm provides the services at the most competitive rates in the market using the state-of-the-art communication technology. Securus has made the contract with more than 2,600 correctional facilities in the country, and it invests in technology significantly considering its focus on innovation.It is announced in 2016 that the firm has spent over $600 million in patents, technologies, and acquisitions from 2013. All this was part of Rick’s vision to focus on cutting-technology that can transform the industry. A number of examples show that his strategy has paid excellent results to Securus.

It has opened a Prison Technology Center in Carrollton, Dallas, in the year 2015. The 10,500 square-foot facility, built with an investment of $1.5 million, offers the latest criminal and civil justice technology solutions by providing more than 1,100 products. Interestingly, in August 2017, it crossed the feat of 1,250 prison customers, and it is considered to be a significant landmark for the Center which is opened just two years back.Rick carries decades of experience, especially in the telecom sector. Before joining Securus, he was the President and CEO of Eschelon Telecom. He joined the telecom major in the year 1998 and served various roles including Chief Financial Officer and Chief Operating Officer. Before that, Smith was the VP of Frontier Corp., with responsibilities of financial management. Smith joined Frontier Corp. in 1972 after completing his education and held various responsibilities including Chief Information Officer, Controller, President of Frontier Information Technologies, Network Plant Operations Director, Vice President of Midwest Telephone Operations, and Director of Business Development. He earned his post graduation in Business Administration from the Simon School – the University of Rochester.