Kate Hudson is one of the most famous romantic-comedy actors in the world. Both her parents also famous actors, her mother also used to be a model. Growing up in the spotlight like she did, Kate learned how to be fashionable. She also learned how important passion and self-determination are to succeed.
Over the years, Kate’s become more synonymous with fashion. She’s one of the most influential fashion icons today. She’s also a role model of health and fitness. A few years, she got the opportunity to combine two of her passions. The result was Fabletics.
Fabletics is the most popular activewear brand in the world. The brand combines fashion and style with affordable fitness wear. As people became more health conscious, more fashion companies began producing fitness wear. There were two problems with fitness wear: it was either too expensive or it wasn’t stylish.
Fabletics perfectly solved both problems. It’s currently leading the activewear movement, a movement made popular by millennial. Activewear is worn both in the gym and out on the town. Millennials have more relaxed standards of dressing, so activewear fits into their health conscious and relaxed life style.
After becoming the hottest brand on the fashion e-commerce market, Fabletics began opening physical stores. That may not make sense to more tech-preferred people, but Fabletics created a company culture that gets people into their stores. Each store hosts special events and other activities as a way of building relationships with the local markets.
The stores also use those events to gauge what specific items are selling and which aren’t. Each store is only stocked with items that local members are more willing to buy. That makes every member feel as though Fabletics understands their specific style personally. Consequently, 25 percent of first-time visitors become members in store.
The biggest example of Fabletic’s success is all the online reviews praising the brand. Not a lot of celebrity-sponsored brands are actually worth the money. Fabletics is the exact opposite. Not only is it worth the money; it’s surprising worth more than what members pay.
Fabletics has all kinds of styles; from simple tanks to capris with sheer panels. It would be difficult for anyone to not find something they like. Those who doubt that fact usually take one of Fabletic’s lifestyle quizzes.