Eduardo Sirotsky Melzer is referred to as Duda Melzer and owns the business conglomerate RBS. RBS is one of brazil’s biggest multimedia communications companies. He is additionally the Chairman for e.Bricks Digital and one of the shareholders of e.Bricks Ventures.
Duda Melzer graduated from the Pontifical Catholic University of Rio Grande do Sul in 1998 with a Business Administration degree. He received his MBA from Harvard University in 2002. His Brazilian career began in franchising and financing. He worked for the Delphi Corporation as a senior analyst and for Box Top Media in New York. He attended the Building and Leading Customer Centric and Effective Strategies for Media Companies at Harvard Business School in 2008. In 2009 he was a member of the Executive Council of the Standard Norms and the National Council regarding Self-Regulation.
In 2004 Eduardo Sirotsky Melzer joined the RBS Group as the domestic market’s CEO. In 2008 he was promoted to market and business development as President. In 2010 he became the Vice President of the RBO Group. Mauricio Sirotsky Sobrinho is the founder of the company and Duda Melzer is his grandson. In 2012 Duda Melzer was given the prestigious position of Executive Chairman for the RBS Group. He was the successor to his uncle Nelson Pacheco Sirotsky. On July 3rd of 2012 Duda Melzer became the CEO for the RBS Group and there was a ceremony held in Porto Alegre. In May of 2012 his office was formally announced as part of a well-planned process for succession. He started acting as the Chairman for the RBS Group’s board of directors in 2016.
Duda Melzer was honored with the Caboré Award in the category of Professional Vehicle in 2006. The Brazilian Advertising Association awarded him the Professional Highlight in 2009 in the category of Executive Vehicle. He received the Coletiva.Net Award in 2011 and the Merit in Administration Award in 2015.