Fabletics is a company that Kate Hudson opened up a few, short years ago. She decided to make a clothing line that can be worn as workout clothing and also casual attire. She wanted women to be able to look great and not spend a fortune, thus she created Fabletics.
Kate Hudson uses reverse showroom techniques in order to get the word out abut her clothing. This means she relies heavily on online marketing, which has paid off remarkably well for her. She has over a million subscribers already to her business, Fabletics, and the women are joining at an alarming rate so that they can also benefit from this line of clothing.
With Fabletics, women can tell the company what type of clothing they are interested in. Certain pieces are then sent to their homes if they join the club. There is never any cost unless they decide to purchase the item. This makes it very convenient for the women whom are very busy and don’t have time to shop at physical stores for their clothing.
Kate Hudson does have several physical Fabletics stores in specific areas. She stocks them with items that she knows will sell there. Most of the clothing is purchased online by the customers. In the future, she plans to open more physical stores, but will use very little showroom space because most of the women sign up for the program and have the items delivered to their homes. It makes shopping for clothing easier for them.
There are many positive reviews about the Kate Hudson line of clothing and the Fabletics idea. Women are so pleased with it, that they tell their friends about it. They also ask for certain items for gifts throughout the year from family and other people that want to purchase them something that they will like. They are very happy with what they see from Fabletics all the time.
Kate Hudson is doing extremely well with her Fabletics company. In the future, she will see a rise in its popularity, as more women hear about it and want her clothing.